Toyota · Prius Prime · 2023
4
Recalls
3
Complaints
5/5
Safety Rating
The 2023 Toyota Prius Prime has 4 recalls and 3 owner-reported complaints on file with NHTSA. Overall safety rating: 5 out of 5 stars. Most reported issue: exterior lighting (1 reports).
Source: NHTSA Public Records · Updated Apr 22, 2026
This page combines three types of NHTSA data: recall campaigns (official manufacturer or government actions), owner complaints (unverified consumer reports), and crash test ratings (where available). A vehicle with many complaints is not necessarily less reliable — complaint volume correlates with sales volume and vehicle age. Recalls indicate identified defects, not overall quality. To compare this model year with others, use the year navigation in the sidebar or return to the model overview page.
Frontal Crash Test

Side Crash Test

Overall Frontal Rating
Driver and Passenger Assessment
Driver Side
Passenger Side
Overall Side Rating
Side Barrier and Side Pole Tests
Driver Side
Passenger Side
Rollover Resistance
9.2% rollover risk in single-vehicle crash
Safety Features
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy Status
Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy Status
GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy Status
Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy Status
Dealers will modify the rear door switch circuits, free of charge. Interim letters notifying owners of the safety risk were mailed March 26, 2026. Additional letters will be sent once the final remedy is available. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
There is an unexplained loss of 12V power from the 12V battery, and the car will not start. This was reported to the local Toyota dealership on 12/5/25. The car had to be jumped in order to drive it to the dealership/service department. They said the 12V battery was fully charged when they inspected it and there was no parasitic drain on the the battery. They inspected the battery again on 12/30/25 during a routine scheduled service and the 12V battery was good. We have since experienced the inability to start the car on the following dates: 1/10/2026, 2/5/2026, 2/20/2026, 2/22/2026, 2/23/2026. On each of the before mentioned incidents that car had to be jumped by an auxiliary battery pack to get the car to start. We have contact the Toyota dealership again and have a scheduled appointment for 2/25/2026. The dealership had told us that the battery has check out good earlier and they can't replace the 12V battery under the 3 year/36,000 warranty and will need to get Toyota Corporation involved. The car presently has 31,682 miles and it was purchased on 9/19/2023.
The contact owns a 2023 Toyota Prius Prime. The contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact noticed that the hatch door was opened. The contact stated that upon pressing the power button on the hatch and the hatch door power button inside the cabin to close the hatch door, the hatch door failed to close. The manufacturer was notified of the failure and advised the contact to call Roadside Assistance. The contact called Toyota Roadside Assistance who advised the contact to attempt to close the hatch manually. The contact was able to close the hatch door manually. The dealer was not notified of the failure. The vehicle was not diagnosed or repaired. The failure mileage was approximately 7,920. The VIN was not available.
The contact owns a 2023 Toyota Prius Prime. The contact stated while driving 40 MPH with the headlights activated, the low-beam headlights were not providing adequate illumination to light the sides of the roadway properly. The contact stated that shadows were projected to the side of the road from the headlights. The contact had taken the vehicle to a dealer who diagnosed the vehicle and determined that the headlight housing was causing the low beams to be partially shaded. The dealer was informed that when the high beam headlight was activated, the light from the headlight was not casting shadows and the side of the road was lit. The vehicle was not repaired. The manufacturer was informed of the failure. The failure mileage was 9,176.
The 2023 Toyota Prius Prime has 4 recalls recorded by NHTSA.
NHTSA has received 3 owner-reported complaints for the 2023 Toyota Prius Prime.
The 2023 Toyota Prius Prime received an overall safety rating of 5 out of 5 stars from NHTSA.
The most commonly reported complaint categories for the 2023 Toyota Prius Prime are exterior lighting (1 reports), electrical system (1 reports), latches/locks/linkages (1 reports).
Yes. NHTSA has 4 recalls on record for the 2023 Toyota Prius Prime. Scroll up to review the published recall summaries, consequences, and remedies. To check for unrepaired recalls on your specific vehicle, use your VIN at nhtsa.gov/recalls.
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This page summarizes publicly available data from the National Highway Traffic Safety Administration (NHTSA). Complaint counts reflect reports submitted to NHTSA by vehicle owners and do not by themselves prove defect severity or vehicle safety. Safety ratings may not be available for all vehicle-years. This site is not affiliated with NHTSA or any vehicle manufacturer. For official information, visit the official NHTSA page for this vehicle.